RSS
Subscribe to our RSS Feed
Categories
- Content Writing Services
- Customer Experience
- Attend business conferences
- B2B Lead Generation
- B2B Marketing
- B2B Marketing Strategies
- B2B Social Media
- Bulk Email Marketing Campaigns
- Business Collaboration
- Business Development Strategy
- Business Marketing Planning
- Business Sales Presentation
- Business Strategy
- Client Retention
- Competitive Marketing Analysis
- Content Development
- Content Development Marketing
- Content Development Marketing
- Content Development Services
- Content Writing Services
- Copywriting
- Corporate Branding Identity
- Corporate Branding Strategy
- Customer loyalty
- Distribution Channel
- Financial Assistance
- Global Marketing
- Go International
- Industry Articles
- International Marketing
- Lead Nurturing Client Acquisition
- Logo Refresh
- Market Slowdown
- Marketing Action Plan
- Marketing Evolution
- Marketing Resources
- Measure ROI
- Media Coverage
- New Marketing Strategies
- Organic Search Engine Optimization Services
- Paid Search Engine Marketing
- Pull Makreting Strategies
- Pull Marketing Strategies
- SEO
- Search Engine Optimization
- Social Media Consultant
- Social Media Marketing
- Social Media Strategy
- Strategic Partnership
- Successful Business Model
- Website Audit
- Website Content
- Website Conversion
- Website Conversion Optimization
- Website Design
- Website Optimization Strategies
Published on Friday 18th of December 2009
Bulk Email Marketing Campaigns: 5 Reasons Subscribers Think You Are Spamming Them
Bulk email marketing campaigns can be one of the best ways to reach prospects. However, bulk email marketing can also be one of the worst ways of promoting a company if it is not done properly. Nobody likes to be bombarded with spam, and your company’s reputation will suffer considerably if you are perceived as a spammer sending unwanted email marketing campaigns. Sometimes clients come to me as they are concerned that their email marketing campaigns will be perceived as spam, but it certainly doesn’t have to be that way.So what are some of the reasons that email recipients would perceive your email marketing campaigns as spam?
1) No Opt-In Program. Because they never opted-in to receive your email marketing campaigns. It is important to get permission before sending bulk email marketing out via email.
2) Content Mismatch. Your newsletter content is completely irrelevant and does not interest the contacts on your bulk email marketing list, or you send emails so often that recipients are overwhelmed and lose interest.
3) Use of Spam Words. Your newsletter content features certain words or terms that set off spam filters. Multiple exclamation points, capitalized words, and terms like “free” in the subject line are a surefire way to get sent straight through to the junk email folder.
4) Unprofessional Look & Feel. You suddenly change your newsletter branding, or use a less-than-professional design for your bulk email marketing campaigns.
5) Poor CAN-SPAM compliance. MOST importantly, you will likely be perceived as a spammer if you do not comply with CAN-SPAM. CAN-SPAM is a law that establishes the requirements for commercial messages and gives recipients the right to unsubscribe to bulk email marketing campaigns. Read more on CAN-SPAM for bulk email marketing campaigns. In the near future, we will see the same in Canada with the proposed electronic commerce protection act. Failing to follow these regulations for bulk email marketing campaigns can incur some tough penalties.
If you have challenges with your bulk email marketing campaigns, contact us to assess why they are perceived as spam.
CATEGORIES:
Bulk Email Marketing Campaigns Business Strategy B2B Lead Generation