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Published on Monday 16th of April 2018

5 Tips for Writing an Effective Business Blog

Business blog marketing writeup tips

Successful business blog writing is both a science and an art. Although there are many ways to write a corporate blog, without proper blog marketing, you will not win the traffic you’re looking for. Here are some qualities of an effective business blog that gets plenty of views:

  1. Authentic and engaging

    Blog marketing is about storytelling. The tone of the post should be honest and straightforward, without any hard selling or marketing fluff. The content of a corporate blog should be relevant to your readers while contributing a certain added value. It should be relatively short
    (300-400 words) to keep their interest high.

  2. SEO optimized

    Search engine optimization (SEO) ensures your content gets ranked high on Google and other search engines. Whatever your business blog subject, select the topics you want to rank on and seamlessly infuse synonymous keywords into the text. For more information, check the
    6 stages to increase your SEO ranking.

  3. Shareable content

    When you create valuable content on a corporate blog, friends and colleagues want to share it with their network. Write content that people will enjoy reading. Give them a little bit of useful advice and leave them wanting more. This approach will lead to increased social sharing and incoming links from other relevant sites. As a result, your online reputation, your ranking and your traffic will be enhanced.

  4. Consistent message

    A company’s blog is like a puzzle. You build post by post until ultimately your readers see the bigger picture. If you keep your message consistent with your differentiators, over time you will manage to educate website visitors with the areas that are relevant to your business and become the “go-to” source of information.

  5. Strong images and a good design.

    A picture is worth a thousand words. This means that blog marketing is not only about writing; it also involves images that grab the attention of readers. Choose attractive images to support the message of your corporate blog.

If you have any questions about writing a corporate blog and how blog marketing works, go ahead and contact us. We can help you build a successful business blog that gets you noticed, with shareable content and high traffic.

For additional resources on company blogs, refer to:


Content Writing Services    Content Development Marketing     Content Development Services    

Published on Monday 11th of April 2011

How Does Marketing Content Development Drive Business?

Before we examine why marketing content development is so crucial, let’s first define what original content means. Professional copywriting isn’t just filler built around a sales pitch: it should be original, enlightening, and written in a sophisticated way. Prospects who read it shouldn’t feel like they’re being marketed to. It should try to capture an idea, a thought, or a piece of advice that your target market will find informative and helpful for their business. It can often be the toughest kind of selling: marketing without appearing to market. It’s not just a wolf in sheep’s clothing: it’s a sheep in wolf’s clothing, wearing a sheep costume.

Marketing content development has become especially powerful due to its direct impact on your online and offline industry reputation. Using professional content writing services to generate well-written content in your sales marketing materials can land you a prime place in respected industry magazines and draw attention to your company or solution.

Today, however, content development has become king due to its importance online. Due to the overwhelming quantity of website content development, search engines are playing an important role to find the right information before you buy a solution; utilizing Search Engine Optimization (SEO) when writing original and authentic Web content enables your webpage to rank higher on search results. But professional copywriting is not only for the Web. Email marketing campaigns should have an attractive subject line, so that your prospects are enticed to open them, while the copywriting content in the body of the marketing campaign should entice you to click. Social media marketing should feature original content development that will add value and engage your followers. Both online and offline advertisements should feature attractive content and clear call-for-actions.

Ultimately, these procedures will allow you to drive more business, and create new opportunities for your salespeople. Every time you can spark client interest though new original marketing content, your salespeople will be able to more easily close deals and drive new clients to your business.

Marketing content development is a delicate balance between information, selling points, and wordplay. If you’ve got any questions or comments, don’t hesitate to contact us for content writing services, or to discuss how marketing content development can leave its mark on your future clients.


Content Development Marketing    Copywriting    Content Development    Content Development Services    Content Writing Services