Subscribe to our RSS Feed
- Content Writing Services
- Customer Experience
- Attend business conferences
- B2B Lead Generation
- B2B Marketing
- B2B Marketing Strategies
- B2B Social Media
- Bulk Email Marketing Campaigns
- Business Collaboration
- Business Development Strategy
- Business Marketing Planning
- Business Sales Presentation
- Business Strategy
- Client Retention
- Competitive Marketing Analysis
- Content Development
- Content Development Marketing
- Content Development Marketing
- Content Development Services
- Content Writing Services
- Corporate Branding Identity
- Corporate Branding Strategy
- Customer loyalty
- Distribution Channel
- Financial Assistance
- Global Marketing
- Go International
- Industry Articles
- International Marketing
- Lead Nurturing Client Acquisition
- Logo Refresh
- Market Slowdown
- Marketing Action Plan
- Marketing Evolution
- Marketing Resources
- Measure ROI
- Media Coverage
- New Marketing Strategies
- Organic Search Engine Optimization Services
- Paid Search Engine Marketing
- Pull Makreting Strategies
- Pull Marketing Strategies
- Search Engine Optimization
- Social Media Consultant
- Social Media Marketing
- Social Media Strategy
- Strategic Partnership
- Successful Business Model
- Website Audit
- Website Content
- Website Conversion
- Website Conversion Optimization
- Website Design
- Website Optimization Strategies
Published on Tuesday 27th of November 2012
We all know the value of a business blog, but do we take advantage? In a recent study about the State of Inbound Marketing, marketing software company HubSpot reported 57% of businesses using company blogs have acquired a customer from a blog-generated lead; an increase of 11 percent since 2010. Also, corporate blogs were ranked by 55% of the respondents as the lowest inbound marketing tactic to result in “below average cost per lead” (see figure below).If this September is anything like the last one, a lot of organizations are going to be ramping up their B2B marketing efforts. Last year, when the end of summer came around, the search volume for business-to-business marketing in the United States started to increase, reaching its apex near the end of September. In Canada, we observed similar results, as you can see in the charts.
When it comes to marketing, there’s no question business blogging is effective. It drives clients to corporate Websites and companies gain new customers from blog-generated leads. These days, blogs along with other social media tactics, can play a crucial role in your company’s online presence.
Despite this, company blogs are only effective when they’re updated regularly. Content is authentic and business blogs provide real value to readers making the consistent updating of your company blog as important as ever.
HubSpot’s study reveals most company blogs publish at least monthly, if not weekly. Unfortunately, most businesses lack the time and resources for regular business blogging. This is where Direct Objective can help. By meeting with the Direct Objective staff once a month to define blog goals, companies can reap the benefits of blogging, yet free themselves from the task of actual writing it.
Together we can explore blog ideas, ensure blog posts respect company guidelines, customize the blog to be SEO-friendly and most importantly, attract new prospects.
Does your company blog need updating? Consult with us to see how we can help.
B2B Marketing B2B Marketing Strategies Pull Makreting Strategies New Marketing Strategies Content Writing Services
Published on Monday 11th of April 2011
Before we examine why marketing content development is so crucial, let’s first define what original content means. Professional copywriting isn’t just filler built around a sales pitch: it should be original, enlightening, and written in a sophisticated way. Prospects who read it shouldn’t feel like they’re being marketed to. It should try to capture an idea, a thought, or a piece of advice that your target market will find informative and helpful for their business. It can often be the toughest kind of selling: marketing without appearing to market. It’s not just a wolf in sheep’s clothing: it’s a sheep in wolf’s clothing, wearing a sheep costume.
Marketing content development has become especially powerful due to its direct impact on your online and offline industry reputation. Using professional content writing services to generate well-written content in your sales marketing materials can land you a prime place in respected industry magazines and draw attention to your company or solution.
Today, however, content development has become king due to its importance online. Due to the overwhelming quantity of website content development, search engines are playing an important role to find the right information before you buy a solution; utilizing Search Engine Optimization (SEO) when writing original and authentic Web content enables your webpage to rank higher on search results. But professional copywriting is not only for the Web. Email marketing campaigns should have an attractive subject line, so that your prospects are enticed to open them, while the copywriting content in the body of the marketing campaign should entice you to click. Social media marketing should feature original content development that will add value and engage your followers. Both online and offline advertisements should feature attractive content and clear call-for-actions.
Ultimately, these procedures will allow you to drive more business, and create new opportunities for your salespeople. Every time you can spark client interest though new original marketing content, your salespeople will be able to more easily close deals and drive new clients to your business.
Marketing content development is a delicate balance between information, selling points, and wordplay. If you’ve got any questions or comments, don’t hesitate to contact us for content writing services, or to discuss how marketing content development can leave its mark on your future clients.