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Published on Tuesday 27th of November 2012

Blogging: Is your company up-to-speed?

We all know the value of a business blog, but do we take advantage? In a recent study about the State of Inbound Marketing, marketing software company HubSpot reported 57% of businesses using company blogs have acquired a customer from a blog-generated lead; an increase of 11 percent since 2010. Also, corporate blogs were ranked by 55% of the respondents as the lowest inbound marketing tactic to result in “below average cost per lead” (see figure below).If this September is anything like the last one, a lot of organizations are going to be ramping up their B2B marketing efforts. Last year, when the end of summer came around, the search volume for business-to-business marketing in the United States started to increase, reaching its apex near the end of September. In Canada, we observed similar results, as you can see in the charts.

Blog-Generated Leads55% of companies whose blog indicated leads from this channel were ―Below Average Cost

When it comes to marketing, there’s no question business blogging is effective. It drives clients to corporate Websites and companies gain new customers from blog-generated leads. These days, blogs along with other social media tactics, can play a crucial role in your company’s online presence.

Despite this, company blogs are only effective when they’re updated regularly. Content is authentic and business blogs provide real value to readers making the consistent updating of your company blog as important as ever.

HubSpot’s study reveals most company blogs publish at least monthly, if not weekly. Unfortunately, most businesses lack the time and resources for regular business blogging. This is where Direct Objective can help. By meeting with the Direct Objective staff once a month to define blog goals, companies can reap the benefits of blogging, yet free themselves from the task of actual writing it.

Together we can explore blog ideas, ensure blog posts respect company guidelines, customize the blog to be SEO-friendly and most importantly, attract new prospects.

Does your company blog need updating? Consult with us to see how we can help.


CATEGORIES:

B2B Marketing    B2B Marketing Strategies    Pull Makreting Strategies    New Marketing Strategies    Content Writing Services