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Published on Wednesday 13th of April 2016
Is it time for new SEO best practices? Google recently made drastic algorithm changes. Here are a few Google SEO directions:
- Focusing less on individual keywords
- Rewarding better quality and authentic content
- Assessing web usability and performance
- Relying on established online reputation
We chose the top 5 search engine optimization tips to assist you in getting your site ranked high.
1. Ensure Proper Website Coding
Keywords no longer play as crucial a role in SEO as they used to. Regardless, your site must maintain a lexical correlation between the following:
- Web page’s title
- Meta description
- Header (H1)
These elements need to be unique and should describe the page well. Make life easier for Google’s search engine when it is differentiating between content and code. The more you use structured data methodologies, the better your website will rank.
Finally, ensure your coding is errorless to avoid search engine crawling failure.
This alone is not enough to achieve high SEO ranking. All the same, these are mandatory prerequisites for all optimization efforts!
2. Post Unique Content
One of the top SEO practices for 2016 is to write quality content. Google likes to index sites that offer valuable information in answer to specific questions. As such, Google looks at pages to see if they provide a good answer to a frequently searched question.
This means that Google is now after long-tail keywords and highly readable content. For example, “What is SEO”. Long-tail content consists of:
- Short sentences
- Words with two syllables
Google chooses to feed selected content into its Direct Answers box at the top of the search results or into its knowledge graph box on the top right (see examples below).
When searching “what is SEO”, a Google box appears on the top with a definition taken from a highly ranked page.
Google Knowledge Graph: when you search for a term such as “Direct Objective Consulting”, Google will display a box on the top right, providing all the key information about the company.
3. Create a Positive User Experience
SEO ranking is no longer based only on your site’s design and content. Instead, Google is looking to understand how readers react to your website. The more positive experience your site projects the more likely your efforts will further online lead generation.
Here are some things Google looks into:
- Do readers spend a long time on your pages? (Time on site)
- What links do users click on? (Click-through rate)
- What is your website’s performance?
- Is your site mobile-ready?
4. Integrate Social Media
Social media plays a major role in our life today. Google knows this and looks at how accepted a brand, product, or service is based on its social presence. It is essential to integrate social media into your website. Google will then be able to see traffic coming and going from your social channels.
5. Build Your Online Reputation
This is the most difficult practice to achieve. In a way, your online reputation will grow over time. But only if the other SEO best practices are well implemented.
We should aim to constantly increase our authority in our fields. You can do so by:
- Referring to domains with an established online reputation in your business area, or
- Serving as a source of reliable information in a specific area of interest.
Here's the bottom line: strive to become the authoritative source in specific subject matters related to your business.
As we have seen, SEO best practices have changed quite dramatically. But as long as you keep these tips in mind, you will see results. Start by error-proofing your website code, then focus on creating original content. Offer a rewarding user experience and incorporate social media. Over time, your online reputation will grow.
Contact us today for more advice on implementing 2016’s SEO best practices.
Published on Monday 18th of July 2011
“Relevance is about relationships.” That quote from the Google blog represents the idea behind their new ‘+1’ feature, an answer to “Like” and “Share” from Facebook and Twitter. When people searching Google find something they want to recommend, they can hit the “+1” button in the search results or on the actual page to share their recommendations with their Google contacts. The short video below from Google’s blog gives a quick overview of how everything works.
However, B2B business marketers who have spent considerable resources increasing their page rank suddenly are learning that +1 revolutionizes search results. Google is developing an algorithm to account not only for search engine optimization factors like keyword patterns and incoming links, but from the point of view of social networks as well. A result that your friend +1’ed (for the record, +1’s, +1’ed, and +1’ing are the accepted spelling) could be elevated above other results for various search strings and appear higher in the search results. Not only that: +1’s will show up on both search results and AdWords. This may have major impact on your online advertising as well.
So What Do I Do Now?
First, there is no need for panic! Google’s algorithms will always place most emphasis relevancy, not exclusively on relationships. Not everyone will let the Google +1 button determine their clicks, or even enable a Google account that has a broad contact list. Top spots on the search result pages will still be highly valued. Second, and perhaps most importantly, the +1 feature will likely have far greater an impact on B2C business than B2B for now. Buying a coffeemaker because a couple of your friends recommended it is a vastly different decision process than choosing the right software solution to mesh with your IT infrastructure. There are more factors to consider when making a major purchasing decision for your company’s future than “what does my roommate from college think?” Effective SEO will still increase your company’s page rank to the level where major potential clients will take notice.
That said, it is important to be prepared for the possibility of Google +1 becoming an important marketing tool in the future. The simplest way? Think traditional: start creating engaging, original content, design your website with aesthetics and usability in mind, and keep your company on the first page of search results with carefully targeted SEO. Talk with Direct Objective today about your options in the imminent Google +1 online world.