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Published on Wednesday 13th of April 2016
Is it time for new SEO best practices? Google recently made drastic algorithm changes. Here are a few Google SEO directions:
- Focusing less on individual keywords
- Rewarding better quality and authentic content
- Assessing web usability and performance
- Relying on established online reputation
We chose the top 5 search engine optimization tips to assist you in getting your site ranked high.
1. Ensure Proper Website Coding
Keywords no longer play as crucial a role in SEO as they used to. Regardless, your site must maintain a lexical correlation between the following:
- Web page’s title
- Meta description
- Header (H1)
These elements need to be unique and should describe the page well. Make life easier for Google’s search engine when it is differentiating between content and code. The more you use structured data methodologies, the better your website will rank.
Finally, ensure your coding is errorless to avoid search engine crawling failure.
This alone is not enough to achieve high SEO ranking. All the same, these are mandatory prerequisites for all optimization efforts!
2. Post Unique Content
One of the top SEO practices for 2016 is to write quality content. Google likes to index sites that offer valuable information in answer to specific questions. As such, Google looks at pages to see if they provide a good answer to a frequently searched question.
This means that Google is now after long-tail keywords and highly readable content. For example, “What is SEO”. Long-tail content consists of:
- Short sentences
- Words with two syllables
Google chooses to feed selected content into its Direct Answers box at the top of the search results or into its knowledge graph box on the top right (see examples below).
When searching “what is SEO”, a Google box appears on the top with a definition taken from a highly ranked page.
Google Knowledge Graph: when you search for a term such as “Direct Objective Consulting”, Google will display a box on the top right, providing all the key information about the company.
3. Create a Positive User Experience
SEO ranking is no longer based only on your site’s design and content. Instead, Google is looking to understand how readers react to your website. The more positive experience your site projects the more likely your efforts will further online lead generation.
Here are some things Google looks into:
- Do readers spend a long time on your pages? (Time on site)
- What links do users click on? (Click-through rate)
- What is your website’s performance?
- Is your site mobile-ready?
4. Integrate Social Media
Social media plays a major role in our life today. Google knows this and looks at how accepted a brand, product, or service is based on its social presence. It is essential to integrate social media into your website. Google will then be able to see traffic coming and going from your social channels.
5. Build Your Online Reputation
This is the most difficult practice to achieve. In a way, your online reputation will grow over time. But only if the other SEO best practices are well implemented.
We should aim to constantly increase our authority in our fields. You can do so by:
- Referring to domains with an established online reputation in your business area, or
- Serving as a source of reliable information in a specific area of interest.
Here's the bottom line: strive to become the authoritative source in specific subject matters related to your business.
As we have seen, SEO best practices have changed quite dramatically. But as long as you keep these tips in mind, you will see results. Start by error-proofing your website code, then focus on creating original content. Offer a rewarding user experience and incorporate social media. Over time, your online reputation will grow.
Contact us today for more advice on implementing 2016’s SEO best practices.
Published on Tuesday 24th of November 2015
The top 6 questions to ask yourself when performing your company’s website audit
I meet owners of Small Medium Enterprises (SMEs) on a weekly basis and the very first thing I do is look at their company’s website. Websites are indicative of how much focus your company puts into marketing, both online and offline. Nowadays, your company’s site acts as the window to your brand’s soul, so it is worth performing a regular website audit to make sure you are obtaining optimal site ROI.
Let me suggest a few questions to allow you to perform a quick website audit and to determine whether or not your company’s site is “healthy”. Please answer the following questions by saying “yes” or “no”:
- Does your company’s website generate enough weekly or monthly inquiries?
- Would a person who lands for the first time on the site understand in 1 minute what you offer and why they should do business with you?
- Have you changed your web design in the last two years?
- Do you develop new, original content for the site on a regular basis?
- Is your company’s site mobile-friendly?
- Do you track and measure how your site is doing?
If you answered “no” to at least two of the above questions, you should consider investing more in marketing activities to increase your company’s website ROI and to start bringing in additional prospective clients.
If you would like my advice, contact me and I’ll be happy to perform a website audit for you.
Published on Tuesday 6th of October 2015
Tips for successful online lead generation and what it can mean for your business.
Websites have come a long way from the online brochures they once were. Beginning as catalogues, websites quickly evolved into information and knowledge providers. Savvy business owners then began creating e-commerce sites. Social media giants took it a step further by using websites as communication and community building tools. Websites continue to evolve. Through the years, one common theme remains. The most important roles of a website are, and have always been, to further online lead generation and to create demand.
Nowadays, having a website is an essential part of your business’s marketing efforts, but online lead generation should be the ultimate goal of your cyber endeavors. After all, there’s no better way to reach out to potential clients than by having a website that impresses upon first glance. Chances are, you’re already investing in your website’s design and the necessary technology to keep it up-to-date. Although these are essential elements of a good website, they won’t further B2B lead generation on their own.
Read on to learn more about the three main tactics that contribute to increasing leads for your business:
Make your website easy to find through Search Engine Optimization (SEO)
Through a targeted SEO strategy, your website will benefit from a higher ranking on search engines like Google and will receive more attention (i.e., visits, reads & clicks). Some of these clicks will turn into leads. Establishing a successful SEO strategy is a complex process. Start by choosing the right keywords for your business. Once you’ve picked your keywords, infuse them naturally into your content. Don’t sweat it if you don’t see results immediately, as it sometimes takes several weeks or months for websites to rank highly on search engines.
Engage your audience with a focused, relevant message which provides value to them
Prospective clients will spend more time on a website that is informative and relevant to their needs. If you have a focused positioning message that flows well and is engaging for your audience, your website will achieve a higher ranking and will attract and convert additional traffic into business inquiries and leads. When creating content for your website, ask yourself what potential clients want to know about your solution and explain it to them in a clear manner. Once prospective customers have gotten to your website, if they find the content to be well-written and well-structured, chances are you will see a surge in online lead generation (i.e., inquiries).
Improve your online B2B lead generation with authentic content
One thing search engines love is authentic content. And if search engines are happy, this means that your website is much more likely to attract more traffic and generate new leads. Show potential clients that your products and services stand out from your competitors’ by offering something new and different when they click through your pages. Use catchy headlines, well-written, original text and offer a fresh perspective on industry trends and challenges. Unique content isn’t limited to the website’s text (though this is essential) but also includes the website’s design, videos, forums, podcasts and infographics. A stylish, original design in line with your company’s branding not only consolidates your business’s image but will enhance your visitors’ experience, ultimately building trust and increasing online lead generation.
Once you have optimized your company’s website for search engines, crafted a focused message and ensured the content you display is authentic, you will be ready for increased unique visitor rates, daily relevant web enquiries and more time spent on your website by potential clients. Online lead generation may take some restructuring of your website but it is well worth the effort.
Ready to get more web enquiries and increase your B2B lead generation? Contact us to see how we can assist you in making it happen today!