Social Media Strategy: What’s the ROI?

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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Social media power

 

Do you have a social media strategy? In 2007, Twitter users posted approximately 1.2 million tweets. In 2019, that number grew to 500 million per day. Many large companies now have full-time social media staff dedicated to Twitter– McDonalds has ten – but Twitter remains dwarfed by others. Social networking sites like Facebook and LinkedIn are currently poised to rival Google as search engine resources. Facebook has 2.45 billion monthly active users while YouTube has also 2 billion logged-in monthly users (2019).

In every demographic, social networking is on the rise. According to a study from Pew Internet, social media usage almost doubled among internet users over the age of 50, increasing to 42% from 22% over that period. The same study highlights increases in other demographics, including 47% of 50 to 64 year old internet users who now use social media. Clearly, interest in online social platforms continues to grow for all age groups. So, considering this trend, the question remains: how can B2B social media be crafted to harvest this untapped potential?

Facebook was originally designed to let college students connect and share pictures, but with daily viewers eclipsing 500 million, companies have realized the potential of an effective social media strategy. An estimated 20% of all posts are related to a product or brand and it only follows that, with the right tools, B2B social strategy can help:Increase traffic to your website with social media:

    • Increase exposure to your brand/company
    • Increase conversation about the brand/company
    • Launch new products/services
    • Receive feedback and ideas for product or business development
    • Establish relationships and connections with potential customers who become your fans or followers
    • Be fully integrated with all marketing programs and initiatives
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Final Words

Each social channel has a different type of audience and is effective in various ways. In order to gain social media ROI, you need to plan your social media strategy right.

Let’s discuss your social media strategy and how you can gain ROI.

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