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Published on Tuesday 22nd of November 2011

How To Measure Whether Your Website is Effective?

Today, your website is often the first place where your potential client finds you; it is your first impression. This means that you must ensure that your website is effective. So how could you know whether your site is effective or not? Here are some criteria you can use when assessing your website’s performance:

Phases to improve your Website Effectiveness:

  1. Collect information regarding visits to your website (requires installation of web analytic tools that would collect specific information)
  2. Analyze the data and deduct what elements in your website drive the most potential clients
  3. Optimize your Website SEO and usability

Optimization and website usability are often thought of as two independent facets of a website, but in reality this is never the case; a well-planned online strategy takes both into account together, and makes sure that one supports the other. It is true that search engine optimization plays a greater role in getting potential clients to a site, while usability is more focused on keeping them there—but this is changing. Google is constantly updating its ranking algorithm, and more recently one of the important aspects that Google takes into consideration is what your visitors think about your site. What is counted as important? What brings value to the visitor? In order to learn this, Google uses web analytics information to help define the ranking of your website. Thus, it is no longer enough to place a few keywords here and there, expecting your Web site will be ranked high. You need to invest in your website’s usability.

For more information on how content can affect your business’s image and exposure, read our more detailed website content development section. If you would like to understand the benefits of good Web design, and just how it can help you find clients, look at our website design resource.

Contact Direct Objective today to see how we can assist you in adjusting your website to effectively draw more potential clients. Our vast experience in website usability and optimization will allow you to bolster your online presence and create an effective website.


Measure ROI    Website Content    SEO